The People Behind the River Tour

The People Behind the River Tour: A Case Study on the Bojo Aloguinsan Ecotourism Association’s Experiences in Organizing and Managing the Bojo River Eco-cultural Tour

This is a study on how the Bojo Aloguinsan Eco tourism Association (BAETAS) was established and how they operate today. The purpose of this research is to understand the significance of having an organization at the ‘village level’ involved in the local tourism venture. Necessarily, it looks into the experiences of the BAETAS in organizing and managing the ecotour; the contributions of being a part of BAETAS to its members’ knowledge, skills, attitudes and habits; and the implications on tourism of the involvement of an organization such as the BAETAS. This study was conducted as a result of the researchers’ observation of the distinct qualities of the tourism industry in Brgy. Bojo, Aloguinsan, Cebu. It was because of these initial observations that they sought to look further into the case of the BAETAS and share what they have gathered with other people.